Generative Engine Optimization (GEO) is the emerging practice of optimizing your content for AI-powered search experiences like Google’s Search Generative Experience (SGE), ChatGPT, and other large language models (LLMs). It’s the next frontier in visibility—showing up in the answers, not just the links.
GEO focuses on structuring content in a way that AI systems can understand, trust, and surface. That means semantic clarity, answer-first formatting, topic depth, and authoritative source signals. By aligning with how LLMs synthesize and summarize content, your site becomes a go-to source in these new discovery engines.
The future of search is conversational, AI-assisted, and answer-driven. GEO helps you adapt to the shift now—positioning your brand where users are increasingly turning for information. Trailhead SEO ensures you’re not just ready for that future—you’re leading in it.
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